Turning customer behavior into long-term profitable decisions
Rooted in research, we combine behavioral and data science to enable smarter business decisions for profitable long-term growth.
Behavioral Science
Explains and applies human biases, heuristics, attitudes and emotions to anticipate human behavior.
Data Science
Quantifies behavioral patterns to model and predict customer behavior at scale.
Applied Research Network of Behavioral and Data Scientists
At Colcrane, we bring the robustness of academia into business decisions by uniting applied behavioral and data science researchers with organizations. We turn first-party customer data into calibrated, research-based predictive signals – translated into decision rules that guide capital allocation, prioritization, and timing across the customer lifecycle, driving more profitable long-term growth.
From behavioral insight to decision-driven intelligence
"Our digital lives leave a trail of decisions, preferences, and habits. We turn these signals into strategic action by focusing on the critical few behaviors that drive long-term customer value. Starting with the decision that matters most, we use only the first-party data that makes it economically meaningful."
Curious how behavioral data science can help you reveal, predict and scale the key behaviors driving long-term customer value?