What we Offer

 

Guided by the Pareto principle, we transform academic research into actionable services that identify and optimize the most meaningful factors driving customer value where it counts. We achieve this by scientifically analyzing first-party behavior data and applying behavioral science methodologies.

Behavioral Analysis

Provides behavioral insights for understanding and influencing customer decision-making in a responsible way by applying behavioral science principles and methodology.

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Predictive CLV Modeling

We use best-in-class machine learning models to predict future Customer Lifetime Value (CLV) based on the latest academic research within the field.

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A/B Experimentation

A scientific method for evaluating the long-term behavioral impact of changes in an organization's offerings, marketing, or customer experience.

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Customer Base Audit

A research-based, systematic review of the behavior of an organizations customer base that enables us to assess the health and evolution of the relationship with customers overtime.

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Behavioral Segmentation

Categorizes customers based on real behaviors and decision patterns, enabling precise targeting, personalized experiences, and optimized marketing efforts.

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We offer organizations fast and problem relevant insight by harnessing existing behavioral economics research and customer behavior modeling. We seek to be a catalyst for change in how academic research within this field create value in the real world.

Joel Anderssén, Lead Data Scientist
Joel Anderssén, Lead Data Scientist
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