Our Story

We were founded on the premise that closer interaction between industry and academia benefits both parties, especially in today's complex business and societal environment. As access to behavior data becomes more challenging, organizations need to do more with less to understand and influence customer decision-making.

Collaboration between academia and organizations is often too slow and fails to address managers' problems. Researchers are incentivized to gather new data and be cautious about prescriptive advice.

Organizations often have vast amounts of existing data that are only useful if analyzed and interpreted correctly. Additionally, there is a wealth of relevant research already conducted that can be quickly synthesized and applied.

Colcrane offers fast and relevant insights by harnessing existing research and data modeling. We aim to be a catalyst for change in how customer behavior is understood at a strategic level and how research and behavior data are leveraged to influence customer decision-making.