Kyösti Pennanen

Senior Behavioral Scientist

Kyösti's primary interest lies in consumer research, particularly focusing on Fast-moving consumer goods domain. His recent topics include alternative proteins, meat and dairy alternatives, food irradiation, sustainable packaging innovations, and digital tools (AR, VR, mobile apps) to support sustainable consumption.

His main expertise lies in integrating consumers at all stages of the innovation process and understanding the reasons behind consumers' decision-making, leading to the acceptance or rejection of innovations. He emphasizes supporting R&D, marketing, and communication by translating consumers' views into actionable recommendations.

With over 10 years of experience collaborating with technologists and FMCG companies, Kyösti has gained a holistic view of the innovation development process, making him capable of leading or participating in multidisciplinary projects.