Customer-Base Audit
Description
A Customer-Base Audit is a systematic review of the behavior of an organization's customers using data captured by its transaction system.
Data is analyzed through a framework of five lenses, developed by leading customer analytics researchers in the world. This produces a standardized framework that enables strategic and tactical decision-making based on actual customer behavior.
The Audit helps your organization answer questions such as:
Value
Improved decision-making based on actual behavior
Platform for creating a shared customer strategy across silos
Up-skills data driven business development and marketing
Ultimate way of determining how sustainable the relationship is with your customers
Process
