Behavioral Cohort Analysis

Description

Divides a customer-base into time-based behavioral cohorts that focus on desired behaviors such as purchasing, usage, retention, subscription renewal enabling strategic and tactical decision-making and impact evaluation of customer, product, and marketing initiatives. 

Helps your organization answer questions like:

  • Do we aquire better or worse customers over time?
  • How effective is our different campaigns in the long run? 
  • What behaviors should we promote - e.g. trials?​
  • How are we succeeding in influencing customers towards the desired behaviors? 

    • Value

    Helps evaluate marketing mix effectiveness over time

    Connects product development with customer behavior and suggest actions to be taken

    Up-skills data driven business development and marketing

    Ultimate way of determining how sustainable the relationship is with your customers 

    Process

    All business is human behavior

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