Colcrane was founded on the premise that closer interaction between industry and academia benefits both parties, especially in today's complex business and societal environment. As access to behavior data becomes more challenging, organizations need to do more with less to understand and influence customer decision-making.

Collaboration between academia and organizations is often too slow and fails to address managers' problems. Researchers are incentivized to gather new data and be cautious about prescriptive advice.

Organizations often have vast amounts of existing data that are only useful if analyzed and interpreted correctly. Additionally, there is a wealth of relevant research already conducted that can be quickly synthesized and applied.

Colcrane offers fast and relevant insights by harnessing existing research and data modeling. We aim to be a catalyst for change in how customer behavior is understood at a strategic level and how research and behavior data are leveraged to influence customer decision-making.

Our name reflects who we are. Col — a subtle nod to the call to action. Crane — inspired by the family name, Kurki, shared by two of our founding partners, and the bird known for seeing the bigger picture from above. When you need to rise above the noise in your customer data — Call Crane, i.e., Colcrane.

Our Growth Methodology

Our approach begins with a comprehensive audit of your customer base, followed by a deep dive into your customers' behaviors. By revealing hidden patterns, segment dynamics, and untapped growth opportunities, we bring clarity to what truly drives value across your customer base. We go beyond surface-level insights — applying behavioral data science to predict customer value and pinpoint the most promising paths for sustainable growth.

But knowing what drives value isn't enough. That's why we emphasize focused experimentation. We design and execute experiments that test high-impact strategies, ensuring that the actions we take maximizes long-term customer value. By focusing on the critical few customers, segments, or actions that will make the biggest difference, we help businesses avoid wasting resources on low-impact activities.

Central to this process is our behavioral segmentation. By grouping customers based on how they actually behave — not just who they are — we uncover patterns that reveal which segments are most likely to deliver long-term value. This allows us to tailor strategies with precision, ensuring that every experiment and initiative is aligned with real customer needs and tangible business value.

With our predictive CLV models, we don't just measure success based on short-term metrics like clicks or conversions. Instead, we ensure that every test is optimized to deliver meaningful, sustainable growth.

At Colcrane, we turn guesswork into precision — combining behavioral segmentation, predictive CLV, and focused experimentation to uncover high-impact opportunities and drive smarter, scalable decisions.