Bringing behavioral data science to your customer base
Rooted in research, we combine behavioral and data science to support smarter business decisions for sustainable and profitable growth.
Behavioral Science
Studies human biases, heuristics, attitudes and emotions to anticipate customer behavior.
Data Science
Quantifies behavioral patterns to model, predict, and simulate customer behavior at scale.
Platform for Applied Behavioral and Data Scientists
Colcrane connects applied academic researchers in behavioral and data science with organizations, transforming customer behavior into actionable loyalty intelligence. Our curated network of experts bridges academia and industry, providing a scientifically rigorous foundation for understanding—and influencing—complex human behavior. This drives clearer decisions, stronger results, and lasting customer value.
From behavioral insights to decision-driven loyalty intelligence
Niklas Kurki, Founding Partner & Lead Behavioral Scientist
Our digital lives leave a trail of decisions, preferences, and habits that organizations can learn from and act on more strategically to serve customers better. Guided by the Pareto principle, we use decision-driven behavioral data science to focus on the 20% of factors that drive 80% of results. By starting with the key decision, asking the right questions, and using only the data that matters, we support smarter, more sustainable, and more profitable growth.More on our growth approach ➞
Curious how behavioral data science can help you reveal and optimize the key behaviors driving lasting customer value?