Bringing behavioral data science to your customer base


We are a behavioral data science consultancy that combines behavioral and data science to drive sustainable, customer-centric business and societal development.

 


Behavioral Science

Studies human biases, heuristics, attitudes and emotions to anticipate human behavior.

Data Science

Picks apart complex human behavior into smaller units of analysis with the aim to understand and predict behavior.  

Platform for Applied Behavioral and Data Scientists

Colcrane connects applied behavioral and data science researchers dedicated to solving real-world business and societal challenges. We believe that closer collaboration between industry and academia benefits both parties, creating a rigorous foundation for organizations to navigate today's complex environment. By leveraging latest research-backed methodologies, we turn behavioral science and advanced analytics into actionable insights that help managers understand and responsibly shape customer behavior, placing it at the core of their organizations.

Our Mission

Niklas Kurki, Founding Partner & Lead Behavioral Scientist
Niklas Kurki, Founding Partner & Lead Behavioral Scientist



Our digital lives leave a footprint of decisions, preferences, and habits that we believe organizations can learn from to serve their customers better. Guided by the Pareto principle, we apply Behavioral Data Science to identify and optimize the 20 % of factors that drive 80 % of the results, ensuring that our efforts are both effective and responsible in making a meaningful impact.