Bringing behavioral data science to your customer base
Rooted in research, we combine behavioral and data science to support smarter business decisions for sustainable and profitable growth.
Behavioral Science
Studies human biases, heuristics, attitudes and emotions to explain and anticipate human behavior.
Data Science
Quantifies behavioural patterns to model, predict, and simulate customer behavior at scale.
Platform for Applied Behavioral and Data Scientists
At Colcrane, we bring the robustness of academia into the realities of business. By uniting applied academic behavioral and data scientists with organizations, we turn first-party customer data and predictive analytics into research-based, actionable intelligence. With a foundation of scientific rigor, we help leaders cut through noise, make sharper decisions, and build customer value that truly lasts.
From behavioral insight to decision-driven intelligence
Our digital lives leave a trail of decisions, preferences, and habits. We help you turn these signals into strategic action. Guided by the Pareto principle, we focus on the 20% of behaviors that drive 80% of results. By starting with the key decision, asking the right questions, and using only the first-party data that truly matters, we enable smarter, more sustainable growth rooted in lasting customer value.
More on our approach ➞
Curious how behavioral data science can help you reveal, predict and scale the key behaviors driving lasting customer value?