Bringing behavioral data science to your customer base
Rooted in research, we combine behavioral and data science to support smarter business decisions for sustainable and profitable growth.
Behavioral Science
Studies human biases, heuristics, attitudes and emotions to explain and anticipate customer behavior.
Data Science
Quantifies behavioral patterns to model, predict, and simulate customer behavior at scale.
Platform for Applied Behavioral and Data Scientists
At Colcrane, we bring the sharpness of academia into the realities of business. By uniting applied academic behavioral and data scientists with organizations, we turn first-party customer data and predictive analytics into actionable loyalty intelligence. With a foundation of scientific rigor, we help leaders cut through the noise, make sharper decisions, and build customer value that truly lasts.
From behavioral insights to decision-driven loyalty intelligence
Niklas Kurki, Founding Partner & Lead Behavioral Scientist
Our digital lives leave a trail of decisions, preferences, and habits. We help you turn these signals into strategic action. Guided by the Pareto principle, we focus on the 20% of factors that drive 80% of results. By starting with the key decision, asking the right questions, and using only the first-party data that matters, we enable smarter, more sustainable growth — by maximizing lasting customer value.More on our approach ➞
Curious how behavioral data science can help you identify and optimize the key behaviors driving lasting customer value?