We combine behavioral science with data science to foster sustainable, customer-centric and strategic growth for businesses and society.
Behavioral Science
Studies human biases, heuristics, attitudes and emotions to anticipate human behavior.
Data Science
Picks apart complex human behavior into smaller units of analysis with the aim to understand and predict behavior.
Platform for Applied Behavioral and Data Scientists
Colcrane connects applied behavioral and data science researchers with industry, working together to solve real-world business and societal challenges. We believe that closer collaboration between industry and academia benefits both parties, creating a rigorous foundation for organizations to navigate today's complex environment. By leveraging latest research-backed methodologies, we turn behavioral science and advanced analytics into actionable insights that help managers understand and responsibly shape customer behavior, placing it at the core of their organizations.
Our Mission
Our digital lives leave a footprint of decisions, preferences, and habits that we believe organizations can learn from to serve their customers better. Guided by the Pareto principle, we apply Behavioral Data Science to identify and optimize the 20 % of factors that drive 80 % of the results, ensuring that our efforts are both effective and sustainable in making a meaningful impact.